Building and backing ambitious businesses.

Deploy is a founder-led platform bringing together operating experience, advisory relationships, and personal angel investments across technology and real-world industries.

Founder-ledMENAEst. 2023
Operating Experience

Built and scaled across markets.

Executive operating roles leading launches, teams, and regional P&L across the Middle East.

Uber
CloudKitchens
Atoms
Nash
WorldTools for Humanity
Habitas
50+
Locations across five countries, CloudKitchens MENA
+1,200
Food brand concepts in the GCC, CloudKitchens MENA
1.5M
Weekly trips in KSA, Uber Saudi
250,000+
Drivers scaled, Uber Saudi Arabia
~$2B
Annualized GMV, Uber MENA
~$400M
Capital deployed, CloudKitchens MENA

Founder’s results in prior operating roles. No partnership or endorsement implied.

Advisory Experience

Working with ambitious companies.

Archer
Calo
Cafu
Yango
Advatar IO

Founder’s prior advisory roles. No partnership or endorsement implied.

Angel Investments

Backing founders building for the long term.

Selective personal angel checks in technology-enabled businesses addressing meaningful operational problems, with a focus on six sectors. Not an institutional fund.

01

EdTech

Education technology and learning platforms.

02

FoodTech

Food systems, commerce, and food infrastructure.

03

AgriTech

Agricultural technology and supply chains.

04

PropTech

Property technology and real estate innovation.

05

AdTech

Advertising technology and digital marketing infrastructure.

06

AI-Native

Conversational AI, voice agents, and automation.

About Deploy

Zeid Hreish

Founder, Deploy

Zeid Hreish has spent fifteen years launching and scaling businesses across the Middle East. He joined Uber in 2014 as its first local hire in Saudi Arabia and grew the market to more than 250,000 drivers. At CloudKitchens he was the first regional hire, building the MENA business from zero across five countries and more than fifty locations, deploying approximately $400M of capital with regional P&L ownership.

He later led EMEA expansion for Tools for Humanity (World) and headed MENA for Nash, building the regional business and a qualified pipeline of more than $10M. His work has consistently sat at the same intersection: entering hard markets, building teams, and turning early traction into durable regional scale.

Through Deploy, he brings that operating record together with advisory relationships and angel investments, backing businesses built for the long term.

Contact

Connect with Deploy.

For founders, investors, and business partners. Relevant inquiries on investments and partnerships are welcome.

contact@deploy.ae