Build and scale your business in MENA.

Your operating partner on the ground. We launch markets, build local teams, and scale operations across Saudi Arabia, the UAE, and beyond.

Discuss your expansion See our experience

Built in the field. Not from the sidelines.

Experience launching and scaling some of the region's most operationally complex technology businesses.

250,000+ drivers
Uber Saudi
~$2B annualized GMV
Uber MENA
50+ locations across 5 countries
CloudKitchens MENA
~$400M capital deployed
CloudKitchens MENA

Founder's results in prior operating roles.

UberOperated

CloudKitchensOperated

AtomsOperated

NashOperated

Tools for HumanityOperated

WorldCoinOperated

ArcherAdvised

CaloAdvised

CafuAdvised

YangoAdvised

Founder's prior operating and advisory roles. No partnership or endorsement implied.

Who is behind Deploy

Zeid Hreish

Founder, Deploy

Former regional operator at Uber, CloudKitchens, Tools for Humanity, and Nash. Experience launching new markets, hiring and leading regional teams, and scaling complex operations across MENA.

What we do.

Launch a marketMarket assessment, entry strategy, local setup, first partnerships, and operational launch.

Build the operationRecruit local leadership, establish processes, launch commercial activity, and manage early execution.

Scale the businessExpand across cities and countries, improve operating economics, and build a self-sufficient regional organization.

Built for companies ready to expand.

We work with international founders and leadership teams that have a proven business model and need experienced operators to establish or scale their presence in MENA.

Mobility and transportation

Logistics and delivery

Food, hospitality, and commerce

Technology-enabled physical operations

Primary markets: Saudi Arabia and the UAE. Selectively across the wider GCC and Jordan.

Defined scope. Aligned incentives. Real execution.

Each engagement is built around a clear operating mandate, defined milestones, and measurable outcomes. Commercial structures combine scoped fees with longer-term upside alignment where appropriate.

Questions.

What does Deploy do?Operating partner for international technology companies launching and scaling in MENA, primarily Saudi Arabia and the UAE: market entry, local teams, partnerships, operational launch, and scale.

Who do you work with?Founders and leadership teams with a proven model, mainly in mobility, logistics and delivery, food and commerce, and technology-enabled physical operations.

How are engagements structured?A defined operating mandate with milestones and measurable outcomes. Scoped fees, with longer-term upside alignment where appropriate.

Expanding into MENA? Let’s build it.

Tell us which market you're entering and what you're trying to achieve.

contact@deploy.ae