Deploy.

Build and Scale your business in MENA.

We understand markets quickly, identify where real commercial value exists, and build the operations needed to capture it.

Fee plus equity per launch. Productized scopes. No hourly work.

Previous experience

Built in the field. Not from the sidelines.

Our experience combines the ability to rapidly understand unfamiliar markets, navigate operational complexity, distinguish real demand from commercially viable opportunities, and execute at scale.

First in market four times: Uber Saudi, CloudKitchens MENA, World UAE, Nash MENA.

Operated:

  • CloudKitchens
  • Atoms
  • Nash
  • Tools for Humanity

Advised:

  • Archer
  • Calo
  • Yango

Selected experience across operating, leadership, and advisory roles.

What we do

Build and scale your business.

Entering a new market takes more than local knowledge. We identify where the opportunity sits, test the commercial and operational realities, and build the business on the ground.

Where we are live

GCC and Levant.

On the ground across the Gulf and the Levant.

GCC

  • United Arab Emirates
  • Saudi Arabia
  • Qatar
  • Kuwait
  • Bahrain
  • Oman

Levant

  • Jordan
  • Lebanon
  • Iraq
  • Syria

Industries

Different industries. Same execution mindset.

From digital platforms to physical operations, our experience spans businesses where launching, operating, and scaling require local execution.

01

Mobility & Transportation

Ride-hailing, transport platforms, and urban mobility.

02

Food & Hospitality

Food technology, cloud kitchens, and multi-location operations.

03

Logistics & Delivery

Last-mile operations, fulfillment, and delivery networks.

04

AI & Enterprise Technology

AI products, workflow technology, and B2B platforms.

05

Consumer & Commerce

Consumer brands, digital marketplaces, and commerce platforms.

06

Aviation & Frontier Technology

Advanced mobility, emerging technology, and market development.

How we work

01

Launch

Understand the market, validate the opportunity, and establish the people, partners, and infrastructure needed to launch.

02

Operate

Own the execution. Build local teams, manage operations, and turn the commercial plan into a functioning business.

03

Scale

Identify what works, improve unit economics, and replicate the model across cities and markets.

Launch · Operate · Scale

Launch. Operate. Scale.

Contact

Speak to us.

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