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DEPLOY
Deploy.
Build and Scale
your business
in MENA.
We get you into market and scale the operation.
From first move to a working business.
Fee plus equity per launch. Productized scopes. No hourly work.
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Previous experience
Built in the field. Not from the sidelines.
- 250,000+ drivers scaled (Uber Saudi)
- ~$2B annualized GMV (Uber MENA)
- 5 countries, 50+ locations, ~$400M deployed (CloudKitchens MENA)
- $10M+ qualified pipeline originated across MENA logistics
Experience across global technology companies, high-growth businesses, and operationally complex markets.
First in market four times: Uber Saudi, CloudKitchens MENA, World UAE, Nash MENA.
Operated:
-
- CloudKitchens
- Atoms
- Nash
- Tools for Humanity
Selected experience across operating, leadership, and advisory roles.
What we do
Build and scale your business.
We take companies into MENA and stay with the work until it runs.
- Market entry
- Operations
- Commercial execution
- Scale
Where we are live
GCC and Levant.
On the ground across the Gulf and the Levant.
GCC
- United Arab Emirates
- Saudi Arabia
- Qatar
- Kuwait
- Bahrain
- Oman
Levant
- Jordan
- Lebanon
- Iraq
- Syria
Industries
Different industries. Same execution mindset.
From digital platforms to physical operations, our experience spans businesses where launching, operating, and scaling require local execution.
01
Mobility & Transportation
Ride-hailing, transport platforms, and urban mobility.
02
Food & Hospitality
Food technology, cloud kitchens, and multi-location operations.
03
Logistics & Delivery
Last-mile operations, fulfillment, and delivery networks.
04
AI & Enterprise Technology
AI products, workflow technology, and B2B platforms.
05
Consumer & Commerce
Consumer brands, digital marketplaces, and commerce platforms.
06
Aviation & Frontier Technology
Advanced mobility, emerging technology, and market development.
01
01
Launch
Get into market.
Entity, partners, and the first version live.
02
02
Operate
Run the work.
Day-to-day operations, regional recruitment, and commercial execution.
03
03
Scale
Repeat what works.
Expand the model across cities and markets.
Launch · Operate · Scale